Learn To (Really) Meet Customers' Needs

"...It seems almost too simple: A customer arrives at the counter, requests a product, the counterperson provides the item and – voilà ! – that customer’s needs have been met. Sustaining a branch culture that wins the reputation for being customer-friendly, however, is a bit more complex: With today’s technology growing increasingly sophisticated, contractors require guidance through the myriad of product specifications and application prospects to enable them to execute projects as efficiently and cost-effectively as possible..."