Carolyn E. Heinze, Business Journalism

A full-time, freelance journalist, Carolyn writes for a vast selection of business journals covering everything from technology, business, manufacturing, pharmaceuticals, food and beverages, collections and credit, careers, culture, entertainment, marketing, fashion, advertising, travel, architecture, lighting, professional audio and video, consumer electronics, Information Technology (IT), house and home, facilities management, energy and electricity…and even horses!

Monday, December 5, 2011

Choosing Partner Programs: How Many? Which Ones?

"...How many calls a week do you receive soliciting your firm to join a new partner program — three, five, 15? With so many vendors in the IT community, it’s inevitable you will receive numerous partnership offers. And with start-ups popping up like daisies, the volume of invitations can be overwhelming. But there are benefits to partnering up, as long as you make your commitments wisely..."